Services + Portfolio
services.
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Campaign copy.
From snappy headlines and straplines and content which gets everyone on board to social media captions and email content, I’ll keep your message clear at every stage of your campaign.
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Project management
If you don’t have time to hold together all the strands of your marketing let me that for you! With experience in client relationship management and strategic marketing plans, I can keep things moving smoothly on your behalf.
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Audience Analysis
How can you know what you want to say, if you don’t know who you’re saying it to? I’ll review your current offering against what your preferred audience are searching for. Creating a feedback report, I then craft a strategy to accurately fill gaps and target the right people at the right time.
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Listening + Advice.
Perhaps you just need a soundboard and someone to help you reflect on your own ideas. With a background in strategic marketing and a coaching qualification I’m perfectly placed to help you understand what you want and how you want to get there.
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Brief Writing
Clear and concise. Accurate, easy to follow information that cuts out the back and forth and saves you time and money.
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Blogs + Articles.
I love to learn. Whether it’s industry insight, thought leadership, exciting news or your views on trending topics, I will grab your readers’ attention and keep them until the last word.
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Tone of Voice.
Do you know how you want to come across to your audience? I can help you discover your tone of voice and then implement it throughout your copy.
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Pitch Writing.
Selling yourself can be hard. Let me sell you instead! Award nominations, funding proposals, contract bids and project propositions - I can see the best in you and make sure others see it too.
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Brochures.
Not everything needs a two-page essay! Let me write you easily understandable descriptions which are key to selling your product in brochures and menus.
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Newsletters.
Keep your audience engaged and up to date with what you’re doing with carefully structured newsletters written by me.
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Travel Features.
Travelling is a passion of mine. Whether you’re selling a luxury experience, a culinary tour or a wilderness retreat, let me take your reader there!
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Website Content.
Filling a website with words can feel overwhelming! If you’re starting from scratch or looking to rewrite your website I can take the load off with SEO content and structured user journeys.
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Website Management.
Already up and running, but you don’t have time to add fresh content or keep information up to date - I’m here for you. Working as a one-off or on a retainer basis I’ll keep your site sparkling!
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Social Media.
Your socials need to grab people and keep them there! With monthly content plans, design and copywriting from yours truly we can bring your business to life on socials.
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Brand Guidelines.
Want to make sure everyone is on the same page when it comes to your brand? I can produce your brand guide which will keep you all on track.
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Press Releases.
Get your information where you want it to be. I will write and distribute your editorial content. I’m happy to do the research too, ensuring we’re getting the word to those who are most likely to publish it.
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Editing.
A fresh pair of eyes and a refresh on your copy. I’m not just a writer and copywriter, I can edit the words of others too!
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Script Writing.
Having a camera trained on you is a great way to forget everything you wanted to say! Let me get you video ready with scripts for your podcasts, YouTube videos and social reels.
past projects.
Here you will find just a small selection of my past articles and projects. If you think ‘hmm, it doesn’t quite feature what I’m looking for’. Fear not! I’m a very adaptable and experienced writer. If it’s words you need, project management you desire or advice and strategy required, I’m your person!
paddle uk
Production of a series of articles giving information and advice to the recreational paddler. Completed in the tone of voice of Go Paddling, the UK-based initiative from Paddle UK designed to encourage participation in paddling activities.
Articles include Monitoring Water Quality and Paddling Staycations.
nottingham city council
Researching, plotting, walking and writing up a series of walks for the Visit Nottinghamshire visitor guide 2017/2018.
Greater Lincolnshire sexual health
Project Management and delivery of an entire new concept and sexual health campaign for Lincolnshire.
Delivered as part of my in-agency work.
peak district walks
Ongoing Virtual Marketing Assistant work includes social media management, production of new articles for the Peak District Walks website, website maintenance and additional VA tasks.
Articles include new walks and ‘Top Ten’ style listicle pieces.
paddler Magazine.
The writing of various articles on paddling, including Paddle UK’s #ShePaddles initiative and adventure challenges.
paddle trails & challenges.
Researching and writing up routes is a speciality of mine. Whether on land or water, I enjoy coupling accurate information with tantalising descriptions of what the user will see along their journey.
For Paddle UK, I authored and edited many of their Paddling Trails and Challenges, including working with designers to bring the information to life.
british triathlon
Production of a series of articles designed to inspire and inform those new to the sport of triathlon. These beginner articles consistently rank highly on their website statistics.
Articles include Triathlon Tips for Beginners and Triathlon Distances Explained.
clements young.
An example of the work produced during my time in agency employment.
I always enjoy the research phase of topics which are unfamiliar.
counselling west bridgford.
This guest blog piece gives an insight into how my coaching training allows me to work with my clients to understand exactly what they need and want from the work I produce for them.
Get in touch now to find out how I can bring your words and project to life!
let’s get working!
Whether you know exactly what you need, or you’re looking for guidance and advice on copywriting, marketing strategy or creative project management, drop me a message and let’s get chatting.
I offer a range of contract options, including hourly and daily rates and monthly retainers.
